Fashion House Locations — Thesis in Progress

Berlin

Berlin has witnessed an economic shift toward the creative industry after becoming the first European city to be awarded the UNESCO Cities of Design title in 2006. Today a dense network of design start-ups, trade fairs, andshowrooms are spotlighted at the annual Berlin Fashion Week, attracting large international audiences.

Marseilles

Marseille, with its storied history as a port city and former capital of French denim, is challenging Paris as the capital of French design. French brands, combined with emergent grassroot designers, are relocatingtheir studios and headquarters away
from Paris to the Marseille region to flee expensive taxes, real estate prices, and the compounding effects of Brexitthat have made the French capital unaffordable.

Rotterdam

Rotterdam has, in recent years, spearheaded efforts to reuse vacant buildings and districts to refashion itself as a maker’s hub, while, at the same time, also taking advantage of its global logistical connectivity through the Rotterdam Port.

Valencia

Valencia, awarded World Design Capital of 2022, is a center for skilled textile, silk and leather artisans, and a hotspot for emerging designers that has made the city an attractive venue to host new festival events like CLEC Fashion Festival.

Zurich

Zurich has invested, over the past years, in research and development of innovative products and methods across various sectors. Its central European location—paired with advantageous taxation andbureaucratic regimes—provides a strategic position to attract investors and companies. The city is ranked as one of the most innovative and technologically important cities in Europe.

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