Supermarket is a collective project on the spatial implications of the food industry in the Netherlands and beyond, redesigning this now considered essential architecture to entail a paradigm shift in its journey towards optimization, sustainability, and health consciousness. It imagines a future supermarket that integrates retail experiences with distribution, supply chains, and product display to ensure a frictionless future for conscious consumers; while, at the same time, creating a new civic presence for the city and its residents.
The envisioned supply chain for the future supermarket commences with the Blue Banana, enhancing the position of the Netherlands— one of the world’s largest food exporters and home to world-class research institutions—in this urbanized trade corridor. From Genoa to Delft, and from the supermarket’s back of house to the sales floor, Supermarket addresses multifaceted aspects of the food industry— scarcity, trade, inclusivity, sensorialism, tastemaking, craft, reshoring, protectionism, automation, and extinction—through ten architectural and urban design contributions.
